Websites, like most things, can get stagnant and there often comes a time when you need to have a complete overhaul of your current site. Some companies chose to do this in stages and improve sections of the site bit at a time, but when doing this you must take extra care to ensure that the site doesn’t look disjointed and that all the elements still work correctly with each other as they should do.
Conversion rate is often a reason why many businesses decide to update their website. It may be that the search engine optimisation element is working as it should and you are getting a lot of traffic to your site, but that traffic is not converting.
With new websites starting up every day it is vital to stay on top of your game and make sure that you have as much functionality in the site as needed. Comparing your website to your competitors can help you see why other people would chose them over you and you may be able to take some information from this to improve your own site.